The title may be a bit misleading.
Buffy the Vampire Slayer, which ended it’s 144 episode long run in 2003, has never really left. It’s always been in the hearts and minds of fans around the world. The show’s influence can be seen in all corners of the pop culture and entertainment universe, and continues to resonate strongly. However, despite Buffy‘s staying power, it hasn’t necessarily been front and center in terms of mainstream entertainment for awhile. With shows like Supernatural, True Blood, Teen Wolf, and The Vampire Diaries filling the general public’s need for paranormal drama, the Buffy fandom has been quietly standing by. Which isn’t a bad thing. We’ve been a close knit community for awhile now. A resilient group that continues to find new aspects of the show to discuss and can engage in endless character analysis and rounds of “what-ifs”? But lately, it seems as if Buffy is breaking out of that bubble and surfacing back into the public eye.
With a noticeable increase in the last two months in online articles being published about the show (thanks in no small part to cast members reuniting), it’s clear to see that the public still loves Buffy, and people are hungry for more. It’s ripe time for it to get re-introduced to a new audience. Existing fans do a great job with getting friends and family hooked on the show, in addition to maintaining active blogs and Facebook fan pages dedicated to our beloved Scooby Gang. However, it helps to get a nice push from big names like Entertainment Weekly, which caters to an audience of six million on Facebook and receives roughly nine million unique visitors on their website. Check out the reception that a Nicholas Brendon/Emma Caulfield and Eliza Dushku/Charisma Carpenter reunion got:
Buzzfeed has also been doing it’s part in keeping Buffy in the spotlight. While they are usually great with posting fun Buffy related quizzes and articles, it’s the Nicholas Brendon/Emma Caulfield reunion again that garnered close to ONE MILLION VIEWS!
This kind of exposure is great for spreading awareness about the show and boosting it’s popularity in turn. In a generation that is becoming increasingly frustrated with lack of strong female figures in television and movies that avoid stereotype, Buffy is something that people need in their lives. There’s shows out there like Orange is the New Black and Orphan Black that are pushing boundaries and chipping away at that ever-present glass ceiling, but Buffy is the Holy Grail of female empowerment and original yet relatable storytelling. HOWEVER, PEOPLE STILL DO NOT KNOW ABOUT IT.
I love that last one.
It’s like so many people want Buffy and just don’t know it yet.
There’s definitely a market out there…prospective fans just need to be pointed in the right direction. That’s why it’s great seeing more buzz generated around the Buffster. Buffy the Vampire Slayer is essential television viewing. And I’m not just saying that as a fan. I think that there are a lot of important life lessons to be learned from the show and a lot of empathetic and inspiring elements that can help people through tough times aside from the obvious selling point of the well-rounded and complex female and male characters.
Here’s to hoping this Buffy lovin’ trend continues. The cast is clearly doing a great job keeping fans happy, and news outlets are picking up on the interest the show generates. So lets keep doing what we do best as fans and spread the love! Dust off your old box set and have a marathon with friends. Watch an episode in HD on Pivot and share your thoughts on it via social media. Hijack someone’s Netflix account and add the series to their queue. Keep writing. Keep watching. Discussing. Posting. Let’s show the world that Buffy will never die.